Updated: Feb 19, 2019
A new campaign to celebrate kindness created from the film.
It's amazing how many people, after hearing the story of Astrid, want to learn more about her kindness. So, “All Things Astrid” is about sharing stories of kindness.
Sharing Kindness is Contagious
The film ''A Promise to Astrid” is basically about how one woman made a difference in the lives of people with her random acts of kindness that ultimately changed a community. The producers of the film wanted to encourage and celebrate more of that. So, they started a new social media campaign titled “All Thing's Astrid”. It’s a place where people can share their stories and pass on their Astrid-like experiences with the belief - if we share our kindness with others, our kindness becomes contagious.